Microsoft Adcenter

As the pay-per-click (PPC) market continues to expand Microsoft were busy promoting their own PPC service at the recent AdTech show at Olympia.

Microsoft are claiming their PPC service will offer significant advantages over Google and Yahoo Search Marketing offering in terms of profiling, targeting, tracking and conversions. At this early stage the jury is still very much still out on how effective Microsofts service will be in capturing marketshare from the two leaders, however their has always been anecdotal evidence that msn user's deliver greater conversions which should naturally lead to a great deal of interest. To find out more about Microsoft adCenter