MarketingExperiments to acquire MarketingSherpa

MarketingExperiments one of the leading providers of primary research is buying MarketingSherpa, a company that conducts secondary research via benchmark studies and case studies.

I have long been a fan of MarketingExperiments (and their Lab Director Flint McGlaughlin) frequently reviewing our programmes against the results of some their online marketing experiments. In fact, over the years, many of our clients have benefited in one way or another from the findings of various MarketingExperiments research projects.

MarketingExperiments has for some time maintained a fairly low profile outside the mainstrean SEO industry, however this looks to be changing given their purchase of MarketingSherpa.

For those interested in finding out more about the 'Do's and don't's' of online marketing written in an easy to read style I would recommend a visit to MarketingExperiments, in particular their regular online seminars are particularly informative.

You can view the official press release here: MarketingExperiments