Webfly blog

News2Blog

Edgeworks is currently developing an innovative service  (News2blog) that will enable companies to leverage the power of their traditional paper based newsletters online. Many of our existing clients invest significant sums in designing, writing, printing and posting company newsletters to clients, suppliers and other interested stakeholders. However, many of them then fail to extend the potential reach of all this effort by reproducing the content online and making it readily available to a much wider audience.

News2blog will enable clients to seamlessly maximise the potential reach of  newsletter's by harnessing the capabilities of the latest blog technologies.In essence, News2blog takes the traditional newsletter and converts it into a blog providing the following features:

1. Blog technology is naturally search engine friendly and therefore all the information can be readily indexed by Google, Yahoo, MSN etc.
2. Visitors will always be able to access the very latest information as well as search through an online archive of previous entries.
3. Clients can have total control over editorial content and production timelines (No more print deadlines) Unlike the printed version, if you change your mind we can simply edit the content in real time.
4. The technology is totally scalable and flexible. No worries over pagination.
5. By using latest Google Analytics tracking technology clients can monitor visitors to the site.
6. News2blog provides visitors with the latest RSS subscription feeds as well as more traditional email subscription.
6. News2blog will also features an online dashboard to enable clients to monitor subscriber's to both email and RSS feeds.
7. News2blog will guarantee that client newsblogs will be submitted and indexed by all the key blog engines and directories.

Some of the additional benefits of News2blog include:

1. Blog technology can provide an uplift in terms of SEO benefits to a companies main website.
2. News2blog requires no clientside IT resources - the marketing team is in control.
3. News2blog can also be used to post and distribute traditional press release and simultaneously enable visitors, customers, journalists etc to access information in a format most suitable to their needs.
4. By encouraging customers to receive the newsletter online, clients can make significant savings on their traditional design, print and postage costs.

Following  Royal Mails recent price changes, many companies are now facing significant increases in postage that can account for anything up to 50% of a traditional newsletter campaign. News2blog can assist in reducing these costs, extending the potential reach of your newsletter and delivering a significant return on investment.

Edgeworks plan to launch News2Blog early in 2007, however if you would like to find out more please feel free to contact me directly.

Most Popular Search Engines

Given the undoubted success of Google in securing centre-stage as far as online searching is concerned, it's not surprising that many of our clients have become 'Google centric'  in their outlook. By this I mean they really only consider their performance on Google when analysing their online performance. However, it's worth remembering that recent figures put Googles' market share of searchers at anywhere between 45 - 60%. Whilst impressive, the flip side is that by focusing exclusively on Google, websites are potentially missing some 40 -55% of the actual marketplace. This is even more important given the generally higher propensity of Microsoft users to make purchases rather than the high volume of 'tyre-kicker's sometimes delivered by Google.

For a full review of search engine growth and relative market share please visit: searchenginewatch.com