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January 19, 2007

UK banks target migrant workers!

Natwest_ad_jan_06 

Following on from my earlier post (Franglais?) reporting the rise and use on-line of languages other than English, I noticed this poster earlier today in Manchester which seemed to be a 'real world' example of the effect of the changes in action.

The picture clearly shows a NatWest ad targeting the Polish community  -  I guess this is only the tip of the iceberg and we are likely to see more and more of this as time goes by.

Not sure what Jade and the rest of the Big Brother participants will make of this, given their apparent dislike for other nationalities,  but I for one think it's great!

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