Team ASICS 2007

This week Edgeworks has been working with Asics (UK) to launch www.teamasics.co.uk a site that provides a focus for their support of six ordinary runners preparing for the Flora London Marathon 2007.  Each of the 6 runners plus a couple of TV celebrities, Tony Audenshaw (Emmerdale) and Vicky Binns (Coronation Street) have been selected to benefit from a range of sponsorship support activities including one-on-one training advice and analysis from Olympic silver medal winner Liz McColgan.

As an added bonus, each of the 6 runners has been provided with a personal blog on which to share their highs and lows whilst training for the big event. We have also created a personal blog for Liz via which she will pass on expert tips and guidance as well as hopefully respond to questions from her team members.

From an online  marketing perspective this should be a really exciting project to work on as the whole campaign will benefit from a fully integrated approach including, blogs (naturally), organic SEO, Pay-Per-Click across multiple search engines, as well as utilising the latest social networking opportunities.

I will post highlights of the campaign as we progress and hopefully I will be able to share some interesting insights.