How to 'do' Social Media!

Social Media has been around for some time now and many organisations are starting to consider how to dip their toes into the web 2.0 free-for-all.

Whereas search engine rankings, keywords and performance marketing (Pay-per-click) has been the mainstay of marketing executives, social media has it's roots in good old fashioned public relations.

The Chartered Institute for Public Relations has recently produced a document (CIPR Social Media Guidelines) which details best practice in social media. If you are interested in online marketing and PR go read it.