Webfly blog

How to 'do' Social Media!

Social Media has been around for some time now and many organisations are starting to consider how to dip their toes into the web 2.0 free-for-all.

Whereas search engine rankings, keywords and performance marketing (Pay-per-click) has been the mainstay of marketing executives, social media has it's roots in good old fashioned public relations.

The Chartered Institute for Public Relations has recently produced a document (CIPR Social Media Guidelines) which details best practice in social media. If you are interested in online marketing and PR go read it.

JobDept launches!

Today saw the launch of our latest product JobDept.

Unlike many existing Recruitment Management Solutions which simply fail to address the changing online landscape, JobDept has been created as a unique Recruitment Marketing Solution, with the emphasis very much on 'Marketing'.

At its simplest level, JobDept will enable organisations to promote their job vacancies via the popular search engines and achieve effective organic listings in a fully web compliant environment. However, by utilising our range of performance marketing (Pay-per-click) and online advertising services, clients can build highly effective campaigns to target niche vacancies.

To find out more about JobDept please visit: www.jobdept.co.uk

Scotch Spam good for your health!

Whilst driving on the M40 on Tuesday I was listening to BBC 5 Live and heard the interview with Mr Gordon Dick who has recently sued Transcom for sending unsolicited email. Mr Dick was awarded £750 damages plus legal cost and is being described as a landmark ruling in the fight against spam. The news was also reported in The Times and has now spread online with sites such as Adinuff reporting on the story (also provides a useful link on how to avoid spam).

Mr Dick has subsequently set-up a website www.scotchspam.co.uk to advise individuals on how to prepare a legal case against companies including sample letters to download. For those who remember, this now has real similarities with the (in)famous Stephen Hone case, who is credited with starting the campaign against excessive bank charges with his site www.penaltycharges.co.uk.

It will be interesting to see if this news catches the public imagination in a similar way to the bank charges story and whether we will now start to see individuals becoming increasingly prepared to take action against companies who flaunt (knowingly or not) the wide range of web compliance  legislation.