Webfly blog

Google wants, Google buys!

After reading so much recent press about the purchase of Doubleclick by Google, the office discussion naturally drifted onto the range of purchases Google has made over the past year or so. Whilst most of the major purchases have made mainstream press, other less  high profile companies perhaps provide a useful insight into the long term plans for Google.

Companies such as: Marratech AB, Tonic Systems, Trendalyzer Software, Adscape Media and Jotspot,Inc. are just a sample of over 30 purchases that Google has completed during the past few years.

To see a comprehensive list please visit: seobythesea where Bill Slawski has produced a useful list including further links.

For those of you interested in keeping abreast of the future trends, this is not a bad starting point!

10 minute guide to Google Optimizer

Following my recent posting on the launch of Google Website Optimizer I was prompted by the team over at Grokdotcom that they have published a non-technical guide to using Google Optimizer. I've read the guide and think it's a must have for all website marketeers who want to improve the ROI of their site.

Go download the guide here: 10 minutes to Testing with Google Website Optimizer and then find yourself somewhere quiet to read, it'll be 10 minutes well spent!

Google Launch Web Optimization Tool

Google has now launched their new Website Optimizer Tool.

Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions.  It allows you to test different variations of headlines, promotional copy, images etc on your live site to determine what will best attract users and what will lead to the highest conversion rates. Website Optimizer compliments both Google Adwords and Google Analytics to provide a complete end to end solution.

The new tool represents one of the biggest product launches for some time by Google and should help advertisers improve their conversion ratios.

To view more information about Website Optimizer and to register for an account please visit Google.