Google Launch Web Optimization Tool

Google has now launched their new Website Optimizer Tool.

Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions.  It allows you to test different variations of headlines, promotional copy, images etc on your live site to determine what will best attract users and what will lead to the highest conversion rates. Website Optimizer compliments both Google Adwords and Google Analytics to provide a complete end to end solution.

The new tool represents one of the biggest product launches for some time by Google and should help advertisers improve their conversion ratios.

To view more information about Website Optimizer and to register for an account please visit Google.

Comments

[Robert Gorell]

Steve,

This really is a great tool for small business. Basically eliminates everyone's excuses for not testing... If any of your readers are interested, we've got some free resources for Google Website Optimizer, including white papers, a webinar, and an interview with Google's Tom Leung over at GrokDotCom
(www.grokdotcom.com/googlewebsiteoptimizer)

I just found you through a Google Blogs search, but I got looped out reading other posts. You've got yourself a subscriber ;)