Webfly blog

Policy-Safe Launched

Today Edgeworks formally launched our latest product Policy-Safe.

Policy-Safe will enable organisations to create, deliver and track key policies and procedures such as recruitment guidelines, employment contracts, health and safety policies, quality assurance procedures to name but a few. Importantly, Policy-Safe can also be used to demonstrate due diligence in the event of a claim for non-compliance.

Historically, these type of products have only been available to large companies with the financial resources to invest in this type of technology. However, Policy-Safe has been designed to be an affordable solution for companies of all sizes and delivers many of the features normally reserved for technologies costing tens of thousands of pounds.

If you would like to find out more about Policy-Safe please visit www.policy-safe.co.uk.

Do you have a Plan 'B'?

Having recently read Paul J. Bruemmer post highlighting the need for organisations to have a Plan B i.e.  a plan that does not start and end with Google, I was struck by the thought that whilst a plan B is indeed admirable, many companies still don't really know what their Plan A is!

I still meet with many companies who have and continue to invest significant sums in developing on line marketing strategies, yet are still unclear as to what what their key objectives are. I think many companies would do well to review their websites against Bryan Eisenberg and Jim Novo's four key categories to help them understand and clarify their online proposition. Their four categories and associated objectives are:

1. Ecommerce sites - to increase sales while decreasing marketing expenses.

2. Content sites - to increase readership, visitor interest and site stickiness.

3. Lead generation sites - to increase segment leads.

4. Self-service sites - to increase customer satisfaction while decreasing customer support costs.

To this list, Breummer has suggested we can now add a fifth category, namely Social-networking sites with key objectives that focus on increasing membership numbers and the amount of member activity.

Finally, it's interesting to note that the growth of social networking has led to the introduction of a new discipline: Social Media Marketing (SMM) yes, you heard it here first (perhaps)!