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October 26, 2007

30 Blogs in 30 Days Challenge!

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Edgeworks has recently launched a '30 Blogs in 30 Days Challenge!' to our key clients in order to demonstrate the incredible effects a well executed blog can have in building 'thought-leadership' strategy whilst simultaneously delivering valuable online traffic.

The promotion has been so successful, that we have had to apply the brakes somewhat to the roll-out  in order to complete the current workload. We should be in a position to continue the promotion over the coming weeks, but for those of you who can't wait, you can find details of the '30 Blogs in 30 Days Challenge!' here:

http://www.edgeworks.co.uk/pdf/30days30blogs.pdf

Two examples of sites created as part of this promotion include:

http://brookstreet.news2blog.co.uk/ & http://neenpelvichealth.news2blog.co.uk/

Guide to Universal Search

Over the past few weeks Edgeworks has been speaking with our clients and updating them on the likely changes Universal Search is going to have on their future online marketing strategies. For those of you who are unfamiliar with the term (Where have you been!) here is are some quick links to bring you up to speed:

Google Universal Search Press release.

Ask.com TV Ads

MSN Live Search

Whilst these links will tell you what changes the search engines are implementing, what you really need to understand is what are the implications for your business?

Well, here at Edgeworks we have created our own Guide to Universal Search which you can access here: Guide to Universal Search

October 05, 2007

PR Web in Plain English

B_plainenglish_sm_4 I've spoken to many clients over the past couple of years about the potential for using well optimised online press releases as part of an integrated strategy. However, for some, I know the key concepts remain a little 'fuzzy' - well take centre stage PR Web with their short online video (posted on YouTube) that explains the process clearly and succinctly, using an fictitious 'Solar Toaster' concept.

By the way, it's also a great example of how to utilise one form of social media 'YouTube' to promote another 'PRWeb'  go view: 'Solar Toaster'

Who is WebFly?
  • Steve HelsbyWebflyblog is where Steve Helsby of Edgeworks comments on all things web related, with a particular focus on online marketing and technology.
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