PR Web in Plain English

I've spoken to many clients over the past couple of years about the potential for using well optimised online press releases as part of an integrated strategy. However, for some, I know the key concepts remain a little 'fuzzy' - well take centre stage PR Web with their short online video (posted on YouTube) that explains the process clearly and succinctly, using an fictitious 'Solar Toaster' concept.

By the way, it's also a great example of how to utilise one form of social media 'YouTube' to promote another 'PRWeb'  go view: 'Solar Toaster'