The New Rules of PR: How to create a press release strategy for reaching buyers directly

 

As many of you know I'm always on the lookout for interesting sources of information, reports, white papers and commentary and insight from knowledgeable folk. Well I've been checking out David Meerman Scott over at his blog 'Webinknow' for a while and I must say he's a pretty interesting guy with some really insightful ideas regarding 'online thought-leadership'.  He's made it on to my list of notable blogs and I've also discovered that he has written a useful guide to online PR 'The New Rules of PR' which apparently has been downloaded some 10,000 times (make that 10,001 now!).

The guide is a great starting point for those looking to gain a better understanding of how to build an effective online PR strategy: knowledgeable writer, valuable insights, easy to read and digest, recommend you download and read now!

Comments

[David Meerman Scott]

Hi Steve,

THanks for reading my stuff. Actually the ebook has been downloaded over a quarter of a million times -- make that 250,001.

Best, David