Copywriting & PPC: Getting ad words that work

Words. Words. Words. Yep. They count. On websites and printed material. But have you ever thought how much they might also count on pay-per-click (PPC) ads? Well, if the top companies are anything to go by, they count big bucks. Which is why more and more of them are turning to professional copywriters to squeeze every last drop of productivity out of the 20 or so words you can cram into your ad.

But it’s about more than clever copy. Gordon Choi, in his PPC Blog gives a great run down of the real reasons it pays to get a professional to write your online ad words. Think click through rate (CTR), conversions, efficiency, scalability, quality score. So. Click here to see Gordon’s advice and remember, if you didn’t already know it, words do count!