Search Engine Marketing: Happy Birthday!

Search engine marketing has got to that awkward age. It’s 11 this year and being 11 means it’s no longer the little kid squeaking from the back, desperate to be noticed; it’s stopped putting its hand up for every question and is pretty cool about its place in the pack. It’s nearly grown up – it thinks.

In terms of what this loss of innocence means for the rest of us is succinctly put in Matt Greitzer & Co’s Search Insider blog. In his article Search Marketing Strategies For The Next Decade, Matt gently reminds us that the world does not begin and end with landing pages (nice though they are!). In future you need to take it one step further and create a search-focused content strategy – ie. analysing user intent and adjusting the website, its words, taxonomy, structure and navigation to reflect what users expect to see when they get there. This is the future direction of search engine marketing and, as ever, the big boys (aka your competition) are working on it right now – so get with the programme!

For more info see Matt’s blog – you need to register to see all the posts – and you can always talk to us at Edgeworks (I would say that wouldn’t I!).