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February 08, 2008

David Meerman Scott: New Rules of Viral Marketing

Thought leadership guru and author David Meerman Scott has just published a new book: The New Rules of Viral Marketing. Written in an upbeat, easy-to-read style, it analyses why certain campaigns work and offers sound, straightforward advice on how to make viral marketing deliver real results - and it's pretty evident that his viral strategies work because I'M sitting here writing about HIS book! Result!  Go there now and download your copy! A great read and it’s free - so there's no real excuse! Oh and while you're there check out his blog here too.

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Comments

Mike Sigers

Hey Steve,

Did you know David M Scott was doing a virtual book tour about his viral marketing ebook ?

http://www.newrulesofviralmarketingbooktour.com/

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