Video Ads come to Google Search Results

Now then. You know Web 2.0? The Universal Search? Well it’s starting to get serious. Web 2 likes interactivity, so no one was particularly shocked when Google launched its advertising programme in the US called AdSense for Video – ad videos confined to websites themselves - back in October last year.

And no one should be surprised that the New York Times now tells us Google has rolled this out into the Search Engine Results Pages (SERP) either! So what’s the story? The real story is that this is an excellent example of how fast technology is moving right now - plus the integration of streaming video will, eventually, have a big impact on what your customers actually see on the SERP.

Basically instead of what they see now: a list of websites, a few images at the top maybe and text ads at the right hand side, they will see your competition’s pay-per-click moving video images. Not yet, not now – at the moment, in the US, they will see a plus sign to click to see the video but in time there will be streaming images on the results page. A whole new world of search engine marketing - yippee I hear you cry!

There are no examples of what these search result videos will look like yet, but for some very cute examples of Google’s AdSense videos with horribly addictive music see:  Cute Video!

So what should you do? First talk to us at Edgeworks and we can help you start planning how to make the most of the future….

For more information on Web 2.0 & Universal Search - the start of the future of Google - click here to request our White Paper.