Another New Google Service

Late last week Google launched a new service. What, another one?! Yep! This one is called Google Ad Manager and it is, to quote Google: "a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory."

OK. So what does it do? Basically, if you have advertising on your website – blocks of space that you sell to other companies on a regular, say monthly or weekly, set basis – then your sales team can use Google Ad Manager as a tool to manage the workflow. One blogger likens it to a dashboard. Plus if you can't sell all your space that week or month then you can fill it with AdSense without leaving the Ad Manager interface.

Google Ad Manager features include:

• Inventory management
• Yield optimisation
• Ad targeting
• Trafficking, ad delivery and order booking
• Creatives and rich media management
• Reporting
• User interface navigation
• Account administration

Is it great? It certainly is for Google. The jury is still out as to whether it's great for everyone else... watch this space!