Ad: tech 2008 The Interactive Advertising and Technology Conference

Ad: tech, the interactive advertising and technology conference, took place in London last week. This annual event saw people from across the UK coming together to discuss internet, digital and mobile marketing.

The two day conference featured speeches, seminars and more than 140 exhibitors, all eager to talk about changing trends and their most recent and imaginative online marketing campaigns. Participants included Big Mouth Media, Green Light, Dot Mailer, Latitude and Click Consult.

Seminars from some of the digital industry’s biggest players offered visitors a true insight into everything from how to successfully optimise your website content (David McMurtrie, Double Click’s Optimisation Sales Director) to a Pot Noodle Case Study from AKQA, who spoke about their ‘Tipping Pot’ campaign, which generated more than three million hits creating one of the most successful viral marketing videos to date.

For more details of Ad: techs up and coming events be sure to check out their website.