July 28, 2008

Edgeworks White Paper: Bidding on Brand Names

EworksbiddingonbrandnamesNow the dust has settled on Google’s Trademark changes, it’s time to look seriously at how bidding on brands and brand names could help you drive traffic to your website.

So, to fill in the gaps and help you make sense of the outrageous amount of info out there, we’ve put together a comprehensive White Paper on how best to add bidding on brands to your SEO strategy.

The White Paper covers:

  • What is – and what isn’t - a brand name
  • Why people bid on brand names
  • How does bidding work
  • Google Trademark Policy Change
  • Why should I bid on brand names
  • What names and words should I bid on

Plus it’s free – so go and listen to it, watch it or and download the hard copy right now! Yes….NOW!!!

Who is WebFly?
  • Steve HelsbyWebflyblog is where Steve Helsby of Edgeworks comments on all things web related, with a particular focus on online marketing and technology.
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