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Edgeworks White Paper: Bidding on Brand Names

Now the dust has settled on Google’s Trademark changes, it’s time to look seriously at how bidding on brands and brand names could help you drive traffic to your website.

So, to fill in the gaps and help you make sense of the outrageous amount of info out there, we’ve put together a comprehensive White Paper on how best to add bidding on brands to your SEO strategy.

The White Paper covers:

• What is – and what isn’t - a brand name
• Why people bid on brand names
• How does bidding work
• Google Trademark Policy Change
• Why should I bid on brand names
• What names and words should I bid on

Plus it’s free – so go and listen to it, watch it or and download the hard copy right now! Yes….NOW!!!

The New Rules of PR: How to create a press release strategy for reaching buyers directly

 

As many of you know I'm always on the lookout for interesting sources of information, reports, white papers and commentary and insight from knowledgeable folk. Well I've been checking out David Meerman Scott over at his blog 'Webinknow' for a while and I must say he's a pretty interesting guy with some really insightful ideas regarding 'online thought-leadership'.  He's made it on to my list of notable blogs and I've also discovered that he has written a useful guide to online PR 'The New Rules of PR' which apparently has been downloaded some 10,000 times (make that 10,001 now!).

The guide is a great starting point for those looking to gain a better understanding of how to build an effective online PR strategy: knowledgeable writer, valuable insights, easy to read and digest, recommend you download and read now!

Search Marketing Fact Pack 2007

Advertising Age has released their annual review of the on line search marketing business. The 52 page document is packed full of interesting information and statistics, although it obviously has a US bias.

Most valuable (for UK) readers is the synopsis of the big five search engines, Google, Yahoo, MSN, AOL and Ask which provides a useful insight into their revenues, recent acquisitions and possible plans for the future.

One interesting fact I gleaned from the data, is that whilst 35% of marketers are managing fewer than 100 keywords within their paid for search, the top 6%  are currently managing around 20,000 words - this point alone should give UK marketer's cause to review their own levels of investment in online search!

The complete document is available for download at: Search Marketing Fact Pack 2007

Guide to Universal Search

Over the past few weeks Edgeworks has been speaking with our clients and updating them on the likely changes Universal Search is going to have on their future online marketing strategies. For those of you who are unfamiliar with the term (Where have you been!) here is are some quick links to bring you up to speed:

Google Universal Search Press release.

Ask.com TV Ads

MSN Live Search

Whilst these links will tell you what changes the search engines are implementing, what you really need to understand is what are the implications for your business?

Well, here at Edgeworks we have created our own Guide to Universal Search which you can access here: Guide to Universal Search