Webfly blog

Edgeworks White Paper: Bidding on Brand Names

Now the dust has settled on Google’s Trademark changes, it’s time to look seriously at how bidding on brands and brand names could help you drive traffic to your website.

So, to fill in the gaps and help you make sense of the outrageous amount of info out there, we’ve put together a comprehensive White Paper on how best to add bidding on brands to your SEO strategy.

The White Paper covers:

• What is – and what isn’t - a brand name
• Why people bid on brand names
• How does bidding work
• Google Trademark Policy Change
• Why should I bid on brand names
• What names and words should I bid on

Plus it’s free – so go and listen to it, watch it or and download the hard copy right now! Yes….NOW!!!

And The Award Goes To - Tamar Weinberg (Yeeeeaaahhhh!)

Who??

OK. So this isn't the Oscars or BAFTAs or the Sundance Film Festival or even Cannes – damn! But the best blog post of 2007 has to go to a wee girl from New York called Tamar Weinberg. Who, and this is no mean feat, has put together a list of more than 250 of the best, most useful, most brilliant and most timeless blog posts of 2007.

Now then. There are lots of great blog posts out there: The art of polystyrene cement; Total & complete plastering; Traffic Jams: The quantum mechanics; Kit homes in 20 minutes; Your First Spacewalk - a beginner's guide; Caravanning for cool people; Hot tips for septic tanks; Flat fish - the future... The list is endless.

But Tamara's list, unlike the one above, is a carefully researched series of business critical blog posts that impart useful, practical, professional information you can use in real life covering subjects including internet marketing, viral strategies, reputation management, search engine optimisation, web development and pay per click.

So go to her blog now: Techipedia. You won’t be disappointed!

Guide to Universal Search

Over the past few weeks Edgeworks has been speaking with our clients and updating them on the likely changes Universal Search is going to have on their future online marketing strategies. For those of you who are unfamiliar with the term (Where have you been!) here is are some quick links to bring you up to speed:

Google Universal Search Press release.

Ask.com TV Ads

MSN Live Search

Whilst these links will tell you what changes the search engines are implementing, what you really need to understand is what are the implications for your business?

Well, here at Edgeworks we have created our own Guide to Universal Search which you can access here: Guide to Universal Search

How to 'do' Social Media!

Social Media has been around for some time now and many organisations are starting to consider how to dip their toes into the web 2.0 free-for-all.

Whereas search engine rankings, keywords and performance marketing (Pay-per-click) has been the mainstay of marketing executives, social media has it's roots in good old fashioned public relations.

The Chartered Institute for Public Relations has recently produced a document (CIPR Social Media Guidelines) which details best practice in social media. If you are interested in online marketing and PR go read it.